Thursday, May 27, 2004

Quick post -- life is still chaotic, but I have way too much stuff to post and way too little brain power left to remember it all. Today's topic is a Rebel Dad favorite: advertising.

Longtime readers may remember that I announced a contest earlier this year to search for the worst possible gender-stereotype commercials. Now, Dads and Daughters have done me one better. They are running a best/worst advertising award, complete with p.r. and all kinds of neat stuff like that. So vote early and vote often.

One possible nomination: a new commercial for the Dodge Caravan that centers on a father running around to get the materials for a treehouse (ending with a campout ... in the minivan). It caught my eye because of the break with what has become an aggressive mom-centric thinking in minivan marketing. (See my earlier thoughts about ads for the Nissan Quest.) Makers are going so far as to try to shoehorn what should be minivans into the new catchall crossover utility vehicle (CUV) category just to escape the family van stigma. So I'm happy that Dodge is willing to go out on that gender limb and assume that maybe -- just maybe -- dad would be interesting in driving his kids around.

Hey, it's not much, but this revolution is going to be built on baby steps.

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