Someone mentioned the potential appeal of a magazine for dads during the At-Home Dad Convention convention this year, to which Kyle Pruett shot back that you can launch a magazine for anyone, so long as you can find advertisers. The upshot for dads is clear: are we a group worth marketing to?

The answer, historically speaking, is no. The landscape is littered with failed efforts (Dad Mag springs to mind, and I know there are others). The problem is, as Pruett suggests, figuring out who wants to sell stuff to dads. Marketing firms are obsessed with moms -- this NYT mag story profiles a company that targets nine different "types" of mothers -- but I've yet to read of anyone targeting dads.

But there's a new guy trying to re-write the conventional wisdom. This Atlanta Business Chronical piece tells the story of former KPMG consultant Bruce Gibbs and his effort to launch Real Dad Magazine. His goals are modest: a circulation of 20,000 readers. Gibbs told me to expect an issue later this month. I have no idea what to expect, but I applaud him for trying. Best of luck, Bruce.