Monday, September 17, 2007

Why Beer Commercials are Increasingly Silly

Really interesting take on why the fascinating with the lovable, slacker, stuck-in-his-youth guy is increasingly untenable by Lakshmi Chaudhry from In These Times:
These pop culture images are all the more striking because they directly contradict the experiences of men in the real world. Women may still bear the greater burden of domestic work, but American males today do more at home than their fathers, and are happy doing it. According to the Families and Work Institute, the percentage of college-educated men who said they wanted to move into jobs with more responsibility fell from 68 percent to 52 percent between 1992 and 2002. A Radcliffe Public Policy Center report released in 2000 found that 70 percent of men between the ages of 21 to 39 were willing to sacrifice pay and lose promotions in exchange for a work schedule that allowed them to spend more time with their families.
Food for thought while I get my act together for more in-depth posting.

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