He's not a stay-at-home dad, but the new Brawny Man has been newly redesigned to be more sensitive and modern. All this is all well and good and marketing-driven, but this Orlando Sentinel story quotes Susan Faludi predicting a backlash against the new, kinder, gentler man:

"In the past where there have been efforts to show a caring man or a Mister Mom, the popular culture has a very low threshold ... They'll have one or two Mister Moms and the media will be filled with stories about how the sensitivity of the politically correct male has gone too far. Then we'll be treated to a wave of trend stories saying 'Real men are back.' So I predict next year you'll be doing a story on a brawny Brawny Man."

I'm not as pessimistic, but I'll be on the lookout for "real men" stories in the next year ...

(Thanks to Ms. Magazine's blogger, Christine Cupaiuolo, for getting to this issue before I.)