Wednesday, January 12, 2005

It's not just me: the fine folks over at Fox News say that dads are getting to pitch more products nowadays (I was musing on the subject earlier this week). I'd love to say that the story lived up to its headline -- "Dad's in Charge in New TV Ads" -- but it focused more on the flops than daddy empowerment. It does highlight the worst ads of the past few years: the Verizon one, the JCPenney's one, the FluMist one, and in some cases gets the person responsible to comment (but not apologize).

The ugly truth of the article -- laid bare earlier today by Daddy Types -- is that these ads aren't aimed at us anyways. No one cares if we're offended by the stupid Penney's spot: it's aimed at the ladies anyway. I'd offer more commentary, but your time would be better spent reading the Daddy Types take:
Ads with bumbling dads in them have gotten under the toupees of more than a few at-home dads out there, but according to Fox News, gee, you're being kinda sensitive about it, dude, and besides, those ads aren't meant for you, anyway.

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