Friday, May 13, 2005

Quick advertising observation: last night, I saw a Saturn that pitched the car as the perfect one for hanging with "the boys." The twist was that the guy in the ad was using "the boys" literally and talking about his sons. That's now the second Saturn ad focused on fathering. Coincidence?

(RebelMom pointed out that it is also the second one focused on fathers and *sons*. I wonder if the ad exec see the father-son bond as somehow a more powerful trigger than the father-daughter bond.)

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