Rice Krispies: The Official Cereal of Rebeldad

This may be a sad commentary on how *few* TV commercials include fathers as central characters, but I just saw the new spot for Rice Krispies that has a dad being goofy at the breakfast bar with his three daughters. It was warm and touching (which is great) and unique (which is unfortunate). But well worth a watch over at childhoodiscalling.com.

So I have an official cereal now, to go along with the official peanut butter (Jif).

[To Food and Consumer Product Makers: You, too, can get the rebeldad.com stamp of approval. All you have to do is throw dad a bone now and again and include a non-caricature father in your TV ads. It's that tough. Really.]